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The Importance of a Marketing Content Planner Content planners are accountable for creating a vision of content creation publishing, distribution and publication. They also have to evaluate and monitor the effectiveness of a plan. This kind of content informs viewers on the products and services provided by the company. It also aids the audience to solve problems and meet their requirements. A marketing content planner is a spreadsheet or it can be a third-party software. The difference lies in the way you utilize it. 1. Determine Your Goals Benjamin Franklin's famous quote “If you don't prepare, you're planning for failure” is true. Structure, workflow efficiency and clear communication are necessary to transform a strategic vision into a highly efficient content marketing engine. Identifying your goals is among the most crucial steps to take in this process. You can start with high-level business goals or the SMART framework to make them more specific and achievable. It is also a good opportunity to revisit current content goals and ensure that they are in line with the current strategy. Understanding your goals will allow you monitor the performance of each piece of content. This will help you determine what is working and what needs to be improved. This will allow you to make the necessary adjustments and improve your overall performance. This will ensure that you're meeting your overall goals and delivering high-quality content to your customers. 2. Identify Your Audience Knowing your audience will help you create content that's relevant, engaging and effective. The best method to accomplish this is through conducting research and identifying the traits of your ideal customer personas. This can be done using surveys, data analyses and other methods to gather details about your customers. Using the results of this research You can then determine the types of content that will be most effective for your company. This can include everything from blog posts and social media posts to webinars and podcasts. Once you've decided on the format that are most efficient, you can start drafting your content plan. A tool for content planning can assist you in tracking your marketing goals and make sure that the appropriate people are working on the correct projects. It can also increase productivity by helping teams remain focused on what's important and avoid distractions. It's easy to get started by downloading a no-cost Content Analysis Report from CopyPress today. 3. Choose Your Ideal Platforms It is crucial to tailor your content to the platform you prefer. Instagram users prefer visually appealing images, whereas TikTok audiences enjoy trendy short-form videos. Conducting some market research can help you identify your target audience and their preferred platforms. An effective marketing content planner will outline every step needed to transform your ideas into a finished asset. It will outline a plan to help you meet your goals and ensure that everyone on your team is on the same page. A content planning tool such as Monday and Kapost can help with this by allowing you to create, assign tasks, collaborate and keep track of progress on one dashboard. There are more sophisticated tools, such as Wrike, that provide drop-down menus that include an actionable table as well as a message board and a project-wide timeline. Both offer the free version, as well as more comprehensive subscriptions if your team requires more advanced features. 4. Find Your Content Types If you're a single influencer or part of an enterprise marketing team, a content planner can help you organize your ideas and ensures that everyone is on the same page. It's also a great way to manage content for long time-based projects, such as annual or quarterly campaigns. A good content planner will help you identify which types of content to produce and how to execute them. This involves determining the structure of your content, like blogposts, infographics or podcasts or case studies, or social media releases. It should also include a timetable for when these pieces must be created and published. You should also monitor the results of your objectives for content marketing such as engagement and traffic. This will let you examine your results and make necessary adjustments. Ahrefs is a great tool to help you determine what works and what doesn't. It can also provide you with information about the performance of your competitors. 5. Identify Your Content Objectives If you set clear content objectives that can help your team remain on track to reach their goals. Clear objectives will help you achieve your goals for content marketing, whether it's to increase the number of visitors to your blog by updating posts or increase customer retention by organizing webinars. A good content planner will help you to define your goals through laying out an organized workflow and allowing collaboration. It can also include tools such as image-generating software, text-to-image instructions or social management software, to streamline the process. A content planner for marketing will aid you in identifying your metrics, key performance indicators (KPIs) as well as other important factors. This will let you monitor the effectiveness of your content and adjust in a way that will improve your marketing campaign. seo article writing software , website traffic and social media shares are examples of metrics that are quantifiable. These metrics should all be tracked throughout the time of your content's existence including production, publication, and distribution. 6. Identify Your Resources A well-thought-out content strategy is useless if you don't have the resources to execute it. During planning, make sure that you have the budget to accomplish all the tasks you've outlined. This can include team or salary payments production costs as well as web space and marketing tactics. Once you've got the budget in place, you can start assigning responsibilities to each job. You can assign various employees to do keyword research, copywriting and editing or design. Alternately, Sprout can be used to automate the process of scheduling your content across multiple platforms. Sprout lets you connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn company pages, as well as Google Business Profiles, all from a single dashboard. The scheduling tools of Sprout also have an image library to simplify the management of assets and cut down time during the creation process. 7. Find your Key Performance Indicators If you're planning to spend many hours creating content, it's important that your marketing efforts pay off. You can boost your performance by tracking and identifying the right key performance metrics. For example, a common KPI for content marketers is the number of returning customers. This metric is used to assess how well your content can convert customers into customers and to determine areas for improvement in future campaigns. It's also important to establish the type of content you'll produce in accordance with your goals and the audience you intend to reach. This could include blog posts as well as infographics, videos, and posts on social media. Once you've identified the various formats for your content, you should make a plan for each one that includes frequency and distribution. This will ensure that the correct people are viewing your content at the appropriate time. 8. Identify Your Tracking Methods A marketing content plan can be a valuable tool for any company seeking to improve their marketing efforts. It helps you keep in mind your marketing goals, your audience, and your resources, while also giving you the ability to assess your strategy's effectiveness over time. A social media content calendar can help you determine the time when your posts are scheduled to go live, which will help ensure that your content is posted regularly. It also lets you prepare for occasions or holidays that could impact your audience's engagement. A keyword content strategy is a powerful tool to optimize your SEO strategies. It can help you find the most relevant keywords for your content, which can improve your search engine ranking and visibility. It will also help you evaluate the effectiveness of your keyword strategy for content over time. 9. Find Your Measurements Whatever your preference, whether you opt to organize your content by keywords or themes, your marketing plan will assist you in identifying the most important metrics for each piece. This will help you determine how effective your content has been in order that you can continually improve it. A cloud-based marketing planner like Optimizely CMP can also help team members to collaborate and produce reports that are useful for future content making decisions.